Positivity never looked so good

By Rachel Shuster

Elephant Squad clothing was started by LeGrand Haughton, a humanities major at Anna Maria College, in November of 2011 and represents positivity and power in remembrance of his father.

“I started the clothing line for my dad. After he died, I wanted something to remember him by. I wanted it to be something positive for people in urban communities,” Haughton said.

Previously featured in Pulse for his musical talents, LeGrand has shifted focus to his passion for fashion and helping others.

“I am still doing music. Fashion has been something I’ve been doing on the side to support up and coming artists. Many of the artists that design for me are still in college so this gives them a little edge on their resume,” Haughton said.

As for what influences LeGrand, it’s all about positivity and empowerment. “I want this clothing line to be a positive influence. A lot of clothes these days, you see negative images and statements. We didn’t want our products to be like that,” he said.
Elephant Squad currently offers T-shirts but plans to offers shorts, hoodies, V-necks, hats and more soon. “It’s going to be a full blown line hopefully by the end of this summer,” Haughton said enthusiastically.

Although in its early stages, Elephant Squad has already seen success. “The first batch of shirts came out in November and sold out by end of December. We have three designs out right now, but I’m working on more for the summer,” Haughton added.

Currently, prices range from $15-$20. Future items like hoodies will range from $40-$50.

While the T-shirts offered are universal, LeGrand plans to expand the line’s female section in the next few months.

To purchase Elephant Squad clothing, you can contact LeGrand directly, but keep an eye out for online purchasing on Elephant’s Squad website which is currently under construction.

“I like the idea of brotherhood, and want something that people can associate with self-power. It’s going to be a whole movement. This is just the beginning,” Haughton said.

Check out Elephant Squad Clothing on Facebook or email LeGrand at elephantsquadclothing@gmail.com.

PHOTO:  LeGrand Haughton