By Tine Roycroft

Women everywhere will be inspired to let their inner beauty shine thanks to Leominster native Laticia Lee Rolle, who is the beautiful new face of Make Up For Ever’s Unretouched Ad campaign.

In this exciting advertising effort, Rolle’s photos will promote the company’s high performance range of complexion products. But unlike many of the photos we see in today’s magazines, her pictures will not be retouched or digitally altered.

“This has been an amazing experience,” Rolle says. “So many of the ads that we see today are of celebrities and models who are flawless ~ they don’t even seem to have pores! But it’s because of all of the retouching. The Unretouched campaign lets women know that when you embrace who you are, without touch-ups or tons of make-up ~ that’s beautiful.”

Make Up For Ever is a Paris-based professional make-up brand that industry people drool over. Their new HD Complexion Starter Kit, which Rolle will be promoting, is said to be the ultimate tool box for women who are seeking the ideal foundation. Available in 26 shades, the kit includes HD Microperfecting Primer, HD Invisible Cover Foundation, HD Microfinish Powder and a coveted Kabuki brush. These products combined produce a flawless look that eliminates the need for retouching your photos later on ~ except for red eye, of course!

Rolle, 24, beat out over 10,000 other competitors for this fabulous opportunity, a role she’s been preparing for ~ with the help of her family ~ her whole life.

“Growing up, there were three girls in my family and we weren’t even allowed to wear make-up as kids,” Rolle remembers. “My dad didn’t want us thinking we needed to change ourselves. He always told me, ‘It doesn’t matter what’s on the outside. It’s only what’s on the inside that matters.’ I’ve lived with that message since I was eight years old.”

Rolle embraces just about all aspects of the entertainment business. She’s still modeling, but also taking acting classes and is attending school for Sports Broadcasting in Atlanta, Georgia.

“I really love the acting world,” she says. “You’re always discovering new aspects of yourself. But my goal is to become a sportscaster. Sports, broadcasting, traveling, meeting people ~ it truly makes me happy!”

But despite dashing from classrooms to jobs, this excellent role model for young girls still loves coming home to the Worcester area and visiting the places near and dear to her heart.

“I love visiting Worcester Academy, where I finished high school,” Rolle says. “I really think that the school prepared me for the future. I love going back to visit my old professors and mentors and just seeing the progress of the school itself.”

For more info on Make Up For Ever, go to www.makeupforever.com.

Photo courtesy of Make Up For Ever